It’s important to have confidence in the strength and stability of those that stand behind you and your financial representative. Critical to our approach to this business is the value of our strategic partnerships. Our partners share our commitment to protection, safety, and a client-first mentality. By joining forces with a number of leading wealth management minds, we are able to deliver an incredibly powerful platform positioned to evolve and pivot as the market evolves.
While each of these companies provides the platform and strength behind your advisor to help execute on your plan, you benefit from the independence your advisor is afforded. We place your interests front and center to do the right thing to help meet your goals.
National Financial Network is a General Agency of The Guardian Life Insurance Company of America® (Guardian), which means that as a member of The Guardian Network, we have access to a suite of top of the line protection products and a rich heritage of promises kept since 1860. As one of the largest and oldest mutual companies in the U.S., Guardian operates for the benefit of its policyholders, rather than outside stockholders. This translates to a commitment of conservative, long-term thinking rather than short-term profits.
In 2017, the Harris Poll EquiTrend Study® which measures brand health over time using three factors ⎯ Familiarity, Quality, and Purchase Consideration – named Guardian as Brand of the Year in the Life Insurance category. While the markets may change, Guardian’s timeless values of doing the right thing, holding itself to the highest standards, and focusing on people, do not change.
NFN utilizes Park Avenue Securities (PAS)—which is an indirect, wholly-owned subsidiary of Guardian—as its broker/dealer. Additionally, PAS works with Pershing, a leading provider of global financial business solutions for over 75 years, which provides a critical foundation for strength and stability. Pershing has been named the #1 clearing firm, ranked by a number of broker/dealer customers. Pershing’s parent company, BNY Mellon, with $28.6 trillion in assets under custody and/or administration (as of June 2015), is a leading provider of financial services for institutions, corporations and high net worth individuals and one of the safest banks in the U.S. With a clear strategy for protecting client assets you can feel confident as you work with Park Avenue Securities and Pershing.
One of the reasons the NFN has earned its reputation as one of the most respected financial services firms in the country is because our financial professionals can be counted on to serve their clients first. In some instances, this means considering several different financial products and carriers in order to do what is best to help clients achieve their financial goals.
With a 40-year history, Innovative Underwriters (IU) provides access to a vast selection of additional product offerings. NFN has access to nonproprietary life, annuity, LTC, DI, life settlements and structured settlements—enabling our representatives and brokers to meet the full spectrum of your needs.